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Sephora: Beauty Beyond Age
CHALLENGE
With women placing great value on beauty in society, age has become a sensitive matter. Marketers often overlook women over 40, and the focus on younger generations in the beauty industry contributes to their anxiety.
At Sephora, the mission is to build fearless beauty for women of all ages. Because beauty knows no age limits.
INSIGHTS
- 58% of Gen X prefer to discover new products by searching the internet.
- 58% discover new products most often on social media.
- Facebook is the top social media for Gen X, then Youtube and Tiktok.
-The in-store shopping experience is important
FACEBOOK POP-UP EVENT:
WOMEN will be able to take advantage of
A FREE PHOTOSHOOT AT SEPHORA
to help them discover their beauty and confidence through photography. Each woman will be able to take a maximum of three photos for free and will be able to download the photos by scanning a QR code.
Time: Ends on March 7, 2023
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INTERACTIVE BILLBOARDS:
The interactive billboard will be placed outside in front of
EACH SEPHORA STORE
A rewarding fun activity to help them discover their beauty and confidence by interacting with the billboard, saying loudly and proudly, "I am Beautiful!", three times, and getting the billboard's approval to get a discount on Sephora products. Once you successfully passed the task, you can scan the QR code on the billboard to get your special discount for shopping at Sephora!
Time: Ends on March 7, 2023
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